Digital Marketing Specialist

Job Description

We are on the lookout for a passionate Digital Marketing Specialist to join our team in Bloemfontein. In this role, you will be responsible for developing, implementing, and managing marketing campaigns that promote our clients' services and drive customer engagement. Your expertise will play a crucial role in enhancing brand awareness and increasing web traffic.

Responsibilities

• Implement analytics tools to track campaign performance.
• Collaborate with sales to develop lead generation tactics.
• Engage with online communities to enhance brand visibility.
• Prepare marketing budgets and forecasts.
• Identify opportunities for improvement and innovation in marketing strategies.

Requirements

Education

• Bachelor's degree in Marketing or Communications

Experience

• 3+ years of experience in a digital marketing role

Technical Skills

• Content Marketing
• Email Marketing
• PPC Advertising

Soft Skills

• Strategic Planning
• Teamwork

Languages

• English: Fluent

Advantageous

• Advanced SEO Certification: Certification in advanced SEO strategies and techniques.
• Content Management System (CMS) Experience: Experience working with CMS platforms like WordPress.

Benefits

• Attractive compensation
• Comprehensive health benefits
• Remote work options available
• Training programs and workshops for skill enhancement

Company Culture

• Growth: We support personal and professional growth through training and mentorship.
• Integrity: We believe in honesty and accountability in all our dealings.
• Fun: We foster a fun and engaging work environment that motivates our team.