Product Marketing Manager

Job Description

Looking for an experienced Product Marketing Manager who can drive our marketing efforts from concept to execution. You will work directly with the product team to influence product development decisions and create compelling customer experiences. This role requires a creative mindset and the ability to analyze market trends, customer feedback, and competitive positioning to enhance our marketing strategies.

Responsibilities

• Create and implement comprehensive marketing plans targeted at key customer segments.
• Research industry trends and competitor behavior to inform marketing strategies.
• Partner with product management to influence product features based on market demands.
• Oversee the production of marketing collateral and digital content.
• Conduct customer presentations and webinars to support product marketing initiatives.
• Analyze sales data to evaluate the success of marketing campaigns.
• Mentor junior marketing personnel in strategic marketing practices.

Requirements

Education

• Bachelor's degree in Marketing or related field
• MBA preferred

Experience

• 5-7 years of experience in product marketing

Technical Skills

• Digital marketing
• Content creation

Soft Skills

• Project management
• Team leadership

Certifications

• HubSpot Inbound Marketing Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Experience in product launches: Hands-on experience with launching new products successfully.
• Knowledge of SEO best practices: Familiarity with SEO principles and how to apply them.