Product Marketing Manager

Job Description

As our Product Marketing Manager, you will champion our products in the Johannesburg market, spearheading marketing campaigns and collaborating with stakeholders to drive brand growth. An analytical mindset and creative flair will be your strengths in understanding customer needs and positioning our products effectively.

Responsibilities

• Create engaging content for digital and offline marketing channels.
• Host workshops and training sessions to educate internal teams on product features and benefits.
• Coordinate with creative teams to design impactful promotional materials.
• Work with data analytics teams to assess campaign performance and ROI.
• Identify and leverage partnerships that enhance product visibility.
• Conduct customer outreach initiatives to foster brand loyalty.
• Prepare budgets and forecasts for marketing campaigns.

Requirements

Education

• Bachelor's degree in Marketing or equivalent
• Master's degree is advantageous

Experience

• 5+ years of experience in marketing, with at least 3 years in product marketing

Technical Skills

• Digital Marketing
• Content Creation

Soft Skills

• Interpersonal Skills
• Problem-solving

Certifications

• Inbound Marketing Certification
• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• SEO & SEM Knowledge: Understanding of SEO and SEM strategies to enhance marketing campaigns.
• Strong Networking Skills: Ability to build a strong network and establish industry connections.

Benefits

• Attractive remuneration package
• Medical aid and wellness programs
• Work-life balance initiatives
• Continued education support

Company Culture

• Continuous Learning: We promote continuous learning and professional growth for all employees.
• Work-Life Balance: We value the well-being of our employees, offering flexible arrangements.
• Community Engagement: Our culture encourages employees to give back and engage with the community.