Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist in Durban, you will play a pivotal role in shaping our marketing strategies. Your expertise in SEO, PPC, and analytics will drive our digital presence to new heights, contributing to the overall success of our campaigns.

Responsibilities

• Plan, execute, and manage digital marketing campaigns.
• Optimize content for SEO and improve organic reach.
• Analyze and report on campaign performance metrics and suggest improvements.
• Work with designers on creating visually appealing marketing content.
• Engage with audiences on social media to enhance brand loyalty.
• Conduct keyword research to guide content creation.
• Collaborate with external vendors and contractors on marketing projects.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Relevant certifications are a plus

Experience

• 2+ years of experience in a digital marketing role

Technical Skills

• Social Media Management
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Hands-on experience with tools like Mailchimp or HubSpot.
• Basic graphic design skills: Ability to create visual content for digital marketing campaigns.

Benefits

• Attractive salary with performance-based bonuses
• Comprehensive health, dental, and vision coverage
• Continuous training and development programs
• Remote work options available

Company Culture

• Growth Mindset: We encourage continuous learning and the personal growth of our team members.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all our employees.
• Community Engagement: We actively engage in community initiatives and support local causes.