Digital Marketing Specialist

Job Description

We are seeking a creative Digital Marketing Specialist to join our dynamic team in Johannesburg. In this role, you will be responsible for developing and managing digital marketing campaigns, enhancing our brand presence, and driving lead generation. If you thrive in a fast-paced environment and possess a passion for digital marketing, we want to hear from you.

Responsibilities

• Create and manage PPC campaigns across various platforms.
• Conduct keyword research and optimize content for SEO.
• Collaborate in creating visual content to support marketing initiatives.
• Develop strategies for increasing website conversions and achieving targets.
• Facilitate webinars and other interactive sessions to engage with audiences.
• Foster relationships with partners and sponsors for broader reach.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Professional certifications in digital marketing are an advantage

Experience

• 2-4 years of hands-on experience in digital marketing roles

Technical Skills

• Social Media Marketing
• Content Management Systems

Soft Skills

• Analytical skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with paid advertising strategies: Knowledge of PPC and social media advertising strategies for optimal campaign management.
• Experience in A/B testing: Skilled at running A/B tests to optimize marketing performance.

Benefits

• Comprehensive health insurance and retirement plans
• Work-life balance initiatives
• Annual bonuses based on company performance
• Opportunities for attending conferences and workshops

Company Culture

• Inclusivity: Our work environment is built on inclusivity, welcoming diverse perspectives and experiences.
• Sustainability: We are dedicated to sustainable practices, both in our operations and marketing strategies.
• Community Engagement: We believe in giving back and aim to engage with our local community through various initiatives.