Digital Marketing Specialist

Job Description

We are seeking a creative Digital Marketing Specialist to join our dynamic team in Johannesburg. In this role, you will be responsible for developing and managing digital marketing campaigns, enhancing our brand presence, and driving lead generation. If you thrive in a fast-paced environment and possess a passion for digital marketing, we want to hear from you.

Responsibilities

• Lead digital marketing campaigns from concept to execution.
• Manage the company’s social media presence and engage with the online community.
• Utilize Google Analytics to track, analyze, and report on website and campaign performance.
• Coordinate with the content creation team for marketing materials.
• Monitor competitors' strategies and explore new digital opportunities.
• Assist in budget management and optimization of marketing spend.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Professional certifications in digital marketing are an advantage

Experience

• 2-4 years of hands-on experience in digital marketing roles

Technical Skills

• Social Media Marketing
• Content Management Systems

Soft Skills

• Analytical skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with paid advertising strategies: Knowledge of PPC and social media advertising strategies for optimal campaign management.
• Experience in A/B testing: Skilled at running A/B tests to optimize marketing performance.

Benefits

• Competitive salary with performance bonuses
• Medical aid and wellness allowances
• Flexible working hours and remote work opportunities
• Professional development and training programs

Company Culture

• Inclusivity: Our work environment is built on inclusivity, welcoming diverse perspectives and experiences.
• Sustainability: We are dedicated to sustainable practices, both in our operations and marketing strategies.
• Community Engagement: We believe in giving back and aim to engage with our local community through various initiatives.