SEO Specialist

Job Description

Join us as an SEO Specialist in Port Elizabeth where you will play a crucial role in boosting our online presence. The ideal candidate will have strong analytical skills and a creative approach to problem-solving. You will collaborate with various teams to develop and execute SEO strategies that improve our rankings and user engagement.

Responsibilities

• Develop SEO strategies to drive organic growth.
• Analyze performance metrics and adjust strategies as needed.
• Create and optimize meta tags and descriptions.
• Collaborate with web developers on website design and functionality.
• Conduct competitor analysis to identify trends and opportunities.
• Manage and improve backlink profiles.
• Ensure compliance with search engine guidelines and best practices.
• Lead the effort on local SEO strategies for community engagement.
• Assist in developing content marketing strategies.
• Provide insights for PPC campaigns to enhance SEO.

Requirements

Education

• Bachelor's degree in a related field
• Master's degree is an advantage

Experience

• 3+ years of experience in SEO and related fields

Technical Skills

• Keyword Research Tools (e.g., Ahrefs, Moz)
• Content Management Systems (CMS)

Soft Skills

• Creative Problem Solving
• Team Player

Certifications

• Certified SEO Expert
• HubSpot Marketing Software Certification

Languages

• English: Fluent

Advantageous

• Experience with conversion rate optimization (CRO): Ability to improve website conversion rates through testing and optimization.
• Familiarity with video SEO: Understanding of how to optimize video content for search engines.

Benefits

• Comprehensive health cover including dental and vision
• Annual training budget for skill development
• Flexible working hours and remote work options
• Employee wellness programs

Company Culture

• Open Communication: Fostering an atmosphere of open dialogue and feedback.
• Employee Empowerment: We empower our employees to take ownership of their work and ideas.
• Work-Life Balance: Encouraging a healthy work-life balance for all staff members.