Content Marketing Manager

Job Description

As a Content Marketing Manager, your mission will be to lead our content efforts in Durban. You will craft compelling narratives and strategize our content calendar, ensuring alignment with our business objectives and audience needs.

Responsibilities

• Lead content strategy sessions, focusing on creativity, alignment, and tactical execution.
• Oversee the content distribution across all channels to maximize visibility.
• Utilize analytics to provide actionable insights and recommendations based on user behavior.
• Develop partnerships with content creators to expand reach.
• Enhance collaboration tools in the content creation process for efficiency.
• Review and edit content submissions for quality assurance.
• Guide team in brainstorming innovative content ideas and campaigns.
• Act as a brand ambassador in all communications and engagements.
• Report on content marketing ROI and set KPIs for future campaigns.
• Engage with customers and audience feedback to inform future content strategies.

Requirements

Education

• Bachelor's degree in Marketing or Journalism
• Advanced degrees are desirable

Experience

• 5+ years in content marketing management

Technical Skills

• Social Media Advertising
• Email Marketing Platforms

Soft Skills

• Strategic Planning
• Editing and Proofreading

Certifications

• HubSpot Content Marketing Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Familiarity with Video Marketing: Experience in creating and editing video content.
• Understanding of Brand Management: Knowledge in how to build and manage a brand's presence.

Benefits

• Comprehensive health benefits
• Paid time off and sick leave
• Investment in training and development
• Work-life balance initiatives

Company Culture

• Respect for Diversity: We celebrate diverse perspectives and encourage inclusivity.
• Work-Life Balance: Promoting a healthy work-life balance is a key aspect of our culture.
• Continuous Improvement: Our team is committed to personal and professional development.