Product Marketing Manager

Job Description

As the Product Marketing Manager, you will oversee all marketing aspects of our products in Johannesburg. Your expertise will help shape product strategies, launch initiatives, and optimize market penetration strategies.

Responsibilities

• Direct comprehensive market research to support product positioning and development.
• Craft and manage brand messaging to ensure consistency across all channels.
• Develop training materials and conduct workshops for the sales team on product highlights and benefits.
• Manage relationships with key stakeholders, including vendors and advertising agencies.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related field
• MBA preferred

Experience

• 5+ years in product marketing with a focus on technology products

Technical Skills

• Digital Marketing
• SEO Strategies

Soft Skills

• Analytical Thinking
• Project Management

Certifications

• Digital Marketing Certified Associate
• Product Marketing Certified

Languages

• English: Fluent

Advantageous

• Experience with A/B testing for marketing campaigns: Experience in optimizing marketing campaigns through A/B testing methodologies.
• Experience in social media marketing and strategy: Proven record in developing and executing successful social media strategies.

Benefits

• Medical aid and retirement benefits.
• Performance-related bonuses.
• Work from home options available.
• Support for continuous learning and career advancement.

Company Culture

• Diversity and Inclusion: We are committed to a diverse workforce and an inclusive workplace culture that values all contributions.
• Continuous Learning: We support continuous learning and provide resources for personal and professional growth.
• Work-Life Balance: We encourage a balanced approach to work and life, supporting flexible schedules.