Digital Marketing Strategist

Job Description

We are seeking a skilled Digital Marketing Strategist to join our vibrant team in Durban. The ideal candidate will have a strong understanding of online marketing techniques and a passion for driving business growth through digital channels. You will collaborate with cross-functional teams to develop and implement effective marketing strategies, manage campaigns, analyse performance metrics, and optimize digital presence.

Responsibilities

• Formulate and implement data-driven marketing strategies.
• Assess the performance of campaigns using analytics tools.
• Collaborate with the creative team to produce compelling digital content.
• Enhance user experience on website and social platforms.
• Develop strategies for increasing website traffic and conversions.
• Manage online reputation and customer feedback through digital channels.
• Create engaging newsletters and multimedia content.
• Conduct training sessions for the team on best practices in digital marketing.
• Review and adjust budgets based on performance metrics.
• Identify partnership opportunities to enhance brand visibility.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree preferred

Experience

• 4+ years in digital marketing roles with proven results

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Team Leadership
• Adaptability

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with CRM tools: Experience with Customer Relationship Management systems for data tracking.
• Experience in video marketing: Knowledge in creating and managing video content for campaigns.

Benefits

• Life insurance and disability coverage
• Performance bonuses based on sales goals
• Team-building retreats and events
• Remote work flexibility after initial training period

Company Culture

• Work-Life Balance: We emphasize the importance of balancing work and personal life for employee well-being.
• Continuous Improvement: We provide opportunities for employees to continuously develop skills.
• Respect and Inclusion: We uphold respect and inclusivity in all our interactions.