Digital Marketing Specialist

Job Description

Join our innovative marketing team as a Digital Marketing Specialist in Pretoria. This exciting role focuses on driving online initiatives to enhance customer engagement and boost our brand's visibility. You will leverage your skills in data analysis, content creation, and digital tools to develop targeted marketing strategies.

Responsibilities

• Lead digital marketing projects from inception to execution, ensuring all activities align with business goals.
• Foster partnerships with influencers and industry leaders to extend brand reach.
• Implement A/B testing for various campaigns to optimize conversion rates.
• Manage website content updates and improvements to enhance user engagement.
• Assist in developing annual marketing budgets and forecasting ROI.
• Train and mentor junior marketing team members.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Postgraduate qualification is highly advantageous

Experience

• Minimum 3 years of experience in digital marketing and campaign management

Technical Skills

• Email Marketing
• Market Research

Soft Skills

• Analytical Thinking
• Problem Solving

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of Video Marketing: Experience in creating and promoting video content for online platforms.
• Understanding of E-commerce Strategies: Insight into effective e-commerce marketing strategies to boost online sales.

Benefits

• Attractive salary package plus bonuses
• Comprehensive health and wellness programs
• Work-from-home flexibility
• Opportunities for career advancement and training

Company Culture

• Growth and Learning: We prioritize personal and professional growth, offering training and development resources.
• Positive Work Environment: Our workplace radiates positivity and support, fostering a culture of encouragement.