Market Research Analyst

Job Description

Join us as a Market Research Analyst where your analytical skills will drive pivotal business strategies. In this role, you will be analyzing trends and consumer behaviours while working alongside marketing and sales teams to ensure objectives align with market demands.

Responsibilities

• Execute surveys and focus groups for in-depth consumer analysis.
• Interpret complex data sets to provide actionable insights.
• Work with marketing teams to implement findings into campaigns.
• Prepare executive summaries of research findings.
• Identify research opportunities and explore new methodologies.
• Track market performance against established benchmarks.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is a plus

Experience

• 2+ years of experience in market research or related field

Technical Skills

• Data Analysis
• Microsoft Excel

Soft Skills

• Critical Thinking
• Communication

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Proficiency in statistical software (SPSS, R): Experience with analysis tools for data interpretation.
• Experience with market segmentation analysis: Skilled in segmenting markets for targeted strategies.

Benefits

• Market-related salary package and performance-based bonuses
• Comprehensive health insurance
• Paid leave and maternity/paternity leave
• Opportunities for professional development

Company Culture

• Innovation: We encourage innovative thinking and problem-solving across the organization.
• Work-life Balance: We prioritize the well-being of our employees, promoting a healthy work-life balance.
• Team Collaboration: Teamwork is essential; we foster a collaborative environment where everyone's input is valued.