PPC Manager

Job Description

We are on the lookout for a detail-oriented PPC Manager to spearhead our pay-per-click campaigns. The ideal candidate will have proven experience in crafting and managing high-impact PPC strategies across various platforms, including Google Ads and social media.

Responsibilities

• Plan, manage, and optimize PPC campaigns with a focus on performance metrics.
• Analyze campaign data to identify trends and areas for improvement.
• Collaborate with cross-functional teams to align marketing efforts.
• Create detailed reports providing insights and recommendations based on performance analyses.
• Test different bidding strategies to enhance returns on ad spend.
• Assist in the development of overall digital marketing strategies to drive traffic, engagement, and conversion.
• Implement strategies to increase quality scores and ad ranks.
• Train and mentor junior team members on PPC best practices.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is advantageous

Experience

• 3+ years of experience in managing PPC campaigns

Technical Skills

• Google Ads
• Facebook Ads
• Analytics Tools

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with programmatic advertising: Knowledge of programmatic advertising and buying techniques.
• Familiarity with SEO principles: Understanding of SEO and its impact on PPC strategies.

Benefits

• Medical aid and wellness benefits
• Annual performance bonuses
• Flexible working hours and remote work options
• Skill development and training programs

Company Culture

• Creative Environment: We cultivate a creative atmosphere that encourages innovation and experimentation.
• Team Spirit: Our collaborative spirit ensures that we achieve results together.
• Growth Focused: We are dedicated to personal and professional growth through various initiatives.