Search Marketing Strategist

Cape Town Full-time R12,500 - R37,500 / Month
(R150,000 - R450,000 / Year)

Job Description

We are seeking a passionate Search Marketing Strategist to join our vibrant team in Cape Town. The successful candidate will be responsible for driving SEO efforts, conducting in-depth keyword research, and implementing strategies that enhance our online visibility and attract quality traffic.

Responsibilities

  • Lead on-page and off-page SEO initiatives to improve rankings.
  • Analyze competitor websites and develop strategies to outperform them.
  • Track and report on organic traffic performance and ROI.
  • Work closely with the web development team to implement SEO best practices.
  • Create and manage content calendars that align with SEO goals.
  • Conduct A/B testing to evaluate the performance of SEO strategies.
  • Collaborate with PPC specialists to ensure cohesive online strategies.
  • Drive local SEO efforts to enhance visibility in target markets.
  • Mentor junior team members on SEO best practices and techniques.

Requirements

Education
  • Bachelor's degree in Marketing, Business, or a related discipline
  • Additional marketing certifications are a plus
Experience
  • 3+ years of experience managing SEO projects
Technical Skills
  • SEO Software Proficiencies
  • Content Management Systems (CMS)
Soft Skills
  • Project Management
  • Team Collaboration
  • Creativity
Certifications
  • HubSpot Inbound Marketing Certification
  • Facebook Blueprint Certification (if applicable)
Languages
  • English: Fluent

Advantageous

  • Experience in local SEO practices: Ability to enhance visibility in local search results effectively.
  • Knowledge of digital marketing trends: Staying informed on the latest trends and how they impact SEO.

Benefits

  • Comprehensive health care benefits
  • Generous leave policy including sick and parental leave
  • Professional development opportunities
  • Employee wellness initiatives

Company Culture

  • Empowerment: We empower our employees to take ownership and drive results.
  • Development: Providing training and mentorship opportunities for personal growth.
  • Sustainability: We are committed to sustainability and ethical business practices.
Status: Closed