Search Marketing Strategist

Job Description

We are seeking a passionate Search Marketing Strategist to join our vibrant team in Cape Town. The successful candidate will be responsible for driving SEO efforts, conducting in-depth keyword research, and implementing strategies that enhance our online visibility and attract quality traffic.

Responsibilities

• Lead on-page and off-page SEO initiatives to improve rankings.
• Analyze competitor websites and develop strategies to outperform them.
• Track and report on organic traffic performance and ROI.
• Work closely with the web development team to implement SEO best practices.
• Create and manage content calendars that align with SEO goals.
• Conduct A/B testing to evaluate the performance of SEO strategies.
• Collaborate with PPC specialists to ensure cohesive online strategies.
• Drive local SEO efforts to enhance visibility in target markets.
• Mentor junior team members on SEO best practices and techniques.

Requirements

Education

• Bachelor's degree in Marketing, Business, or a related discipline
• Additional marketing certifications are a plus

Experience

• 3+ years of experience managing SEO projects

Technical Skills

• SEO Software Proficiencies
• Content Management Systems (CMS)

Soft Skills

• Project Management
• Team Collaboration
• Creativity

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification (if applicable)

Languages

• English: Fluent

Advantageous

• Experience in local SEO practices: Ability to enhance visibility in local search results effectively.
• Knowledge of digital marketing trends: Staying informed on the latest trends and how they impact SEO.

Benefits

• Comprehensive health care benefits
• Generous leave policy including sick and parental leave
• Professional development opportunities
• Employee wellness initiatives

Company Culture

• Empowerment: We empower our employees to take ownership and drive results.
• Development: Providing training and mentorship opportunities for personal growth.
• Sustainability: We are committed to sustainability and ethical business practices.