SEO/SEM Specialist

Job Description

We are seeking a dynamic SEO/SEM Specialist to join our Pretoria team. In this role, you will be responsible for developing and implementing effective SEO strategies and managing PPC campaigns on various platforms. You'll work closely with our content and design teams to enhance organic visibility and improve conversion rates.

Responsibilities

• Work with the design team to enhance user experience based on SEO analysis.
• Utilize SEO tools (e.g., Google Analytics, SEMrush) to monitor website performance.
• Adapt and tailor digital marketing strategies based on evolving market trends.
• Train and support other team members on SEO best practices.
• Participate in brainstorming sessions for new marketing campaigns.
• Prepare and deliver presentations on campaign performance to stakeholders.

Requirements

Education

• Bachelor's degree in Marketing or Digital Media

Experience

• 3+ years of experience managing SEO and SEM

Technical Skills

• SEO Tools
• PPC Strategies

Soft Skills

• Teamwork
• Problem-solving

Certifications

• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with content marketing: Understanding of how to create engaging content that drives traffic and improves SEO.
• Familiarity with Local SEO strategies: Experience in optimizing websites for local search visibility.

Benefits

• Retirement plan with company contributions
• Annual performance bonuses
• Remote work flexibility options
• Training and conference attendance allowances

Company Culture

• Flexibility: We prioritize work-life balance and offer a flexible working environment.
• Diversity and Inclusion: We celebrate diversity and promote an inclusive culture in the workplace.
• Transparency: We maintain open communication and transparency across all levels of the organization.