Digital Marketing Manager

Job Description

We are seeking an innovative and results-driven Digital Marketing Manager to lead our digital marketing efforts in Pretoria. The ideal candidate will possess a strong understanding of current digital marketing tools and strategies, enabling them to create and execute effective campaigns that drive brand awareness and customer engagement.

Responsibilities

• Design and manage online advertising campaigns.
• Use data-driven insights to guide marketing decisions.
• Collaborate with sales teams to align marketing strategies.
• Create and manage a content calendar for digital assets.
• Utilise marketing automation tools to streamline processes.
• Conduct competitor analysis to refine marketing efforts.
• Ensure compliance with digital marketing regulations.
• Engage with customers through online feedback and surveys.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Relevant certifications preferred

Experience

• 5+ years of experience managing digital marketing campaigns

Technical Skills

• PPC Advertising
• Marketing Automation

Soft Skills

• Leadership
• Interpersonal Skills

Certifications

• Certified Digital Marketing Professional
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with Video Marketing: Ability to create and manage video marketing campaigns.
• Familiarity with Web Analytics Tools: Knowledge of various web analytics tools to measure campaign performance.

Benefits

• Generous leave policies including parental leave.
• Access to training and certification programs.
• Team-building activities and events.
• Supportive work environment fostering creativity.

Company Culture

• Continuous Learning: We encourage our team members to pursue personal and professional growth.
• Work-Life Balance: We promote a healthy work-life balance to enhance productivity.