Product Marketing Manager

Job Description

As a Product Marketing Manager, you will develop innovative marketing strategies to enhance our product visibility and drive sales in the South African market. You'll lead workshops with cross-functional teams, facilitate market research, and present findings to stakeholders. Your strategic mindset coupled with a flair for creativity will be essential in this role.

Responsibilities

• Implement product positioning strategies tailored to target markets.
• Analyze consumer feedback to enhance product offerings.
• Coordinate market entry strategies and overhead campaigns.
• Lead workshops and brainstorming sessions for marketing strategy development.
• Work closely with creative teams to produce high-impact marketing materials.
• Engage with external stakeholders including partners and agencies.
• Monitor and report on marketing campaign effectiveness.
• Facilitate training and knowledge sharing within teams.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or related field
• Master's degree is a plus

Experience

• 5+ years of experience in product marketing or related areas

Technical Skills

• Market Research
• Digital Marketing
• Content Creation
• Data Analysis

Soft Skills

• Strong Communication
• Creative Thinking
• Teamwork

Certifications

• Certified Product Marketing Manager (CPMM)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience in B2B Marketing: Experience in marketing products to businesses and corporate clients.
• Familiarity with SEO best practices: Understanding how SEO impacts product visibility online.

Benefits

• Competitive salary with performance bonuses
• Comprehensive health and wellness benefits
• Flexible working hours and remote work options
• Continuous learning and professional development opportunities

Company Culture

• Innovation Driven: We encourage innovative thinking and creativity in our marketing strategies.
• Inclusive Workplace: Our team values diversity and inclusivity, ensuring all voices are heard.
• Continuous Improvement: We believe in ongoing learning and professional growth for all team members.