SEO Specialist

Job Description

We are looking for an experienced SEO Specialist to join our vibrant team in Durban. Your role will encompass optimizing our clients’ digital presence through innovative SEO tactics, ensuring effective website traffic, and supporting our marketing strategies.

Responsibilities

• Oversee daily site performance and conduct routine audits.
• Create and manage SEO campaigns to drive targeted traffic.
• Generate SEO reports outlining insights and areas for improvement.
• Coordinate with web developers to ensure SEO-friendly site configurations.
• Manage social media engagement as part of SEO outreach.
• Conduct competitor analysis to remain competitive in SERPs.
• Participate in brainstorming sessions to generate new ideas.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree preferred

Experience

• 3-5 years of experience in SEO and digital marketing

Technical Skills

• Content Management Systems (WordPress, Joomla)
• Link Building Strategies

Soft Skills

• Project Management
• Team Player

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B Testing: Familiarity with A/B testing strategies to optimize digital content.
• Understanding of User Experience (UX): Experience in optimizing content for better user engagement and experience.

Benefits

• Comprehensive health insurance
• Paid time off and holidays
• Employee training programs
• Work-from-home options available

Company Culture

• Diversity: We are committed to inclusivity and diversity within our workforce.
• Community Engagement: We actively give back to the community through various outreach programs.
• Work-Life Balance: We believe in maintaining a healthy balance between work and personal life for our team.