SEO Specialist

Job Description

Join us as our SEO Specialist to spearhead our search engine optimization efforts. Your role will encompass keyword research, content optimization, and monitoring performance metrics, all aimed at driving relevant traffic and improving our website’s ranking.

Responsibilities

• Lead the SEO strategy and implementation for our digital marketing campaigns.
• Track keyword rankings and organic search performance regularly.
• Research and apply the latest SEO trends and algorithm updates.
• Collaborate across teams to align content and SEO strategies effectively.
• Generate reports highlighting SEO metrics, opportunities, and recommendations.
• Assist in the development of engaging content tailored for SEO.
• Manage and enhance PPC campaigns as required.
• Train and mentor junior SEO specialists as the team grows.

Requirements

Education

• Bachelor’s degree in Digital Marketing or related fields
• A Master’s degree is a plus

Experience

• 4+ years of hands-on SEO experience

Technical Skills

• Content Management Systems
• Keyword Research Tools

Soft Skills

• Strategic Planning
• Teamwork

Certifications

• Advanced SEO Certification from HubSpot
• Google Ads Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Experience with social media marketing: Knowledge of leveraging social platforms for SEO-driven content distribution.
• Expertise in A/B testing: Skilled in using A/B testing methods to improve content effectiveness.

Benefits

• Comprehensive health cover including dental and vision
• Annual bonus based on performance
• Work-life balance initiatives
• Access to training and workshops

Company Culture

• Continuous Learning: We support ongoing training and education to help our employees grow.
• Work-Life Balance: Our company encourages a healthy work-life balance for all employees.
• Community Engagement: We aim to give back to the community through various outreach programs.