SEO Specialist

Job Description

We are seeking an SEO Specialist to enhance our digital marketing efforts. You will be responsible for conducting technical SEO audits, optimizing website content, and developing link-building strategies to drive organic traffic. This is an exciting opportunity for someone with a passion for digital marketing and analytics.

Responsibilities

• Develop and manage SEO strategies to improve organic visibility.
• Create and optimize meta tags, headings, and web content.
• Conduct competitive analysis and market research.
• Assist in the development of email marketing strategies with an SEO focus.
• Provide ongoing reports and recommendations to improve site performance.
• Collaborate with marketing team on strategy and campaigns.
• Identify significant trends in local SEO rankings.
• Provide training sessions and SEO best practice guidelines to content writers.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree in Marketing preferred

Experience

• 3+ years of relevant experience in SEO and content marketing

Technical Skills

• Technical SEO
• SEO Tools (SEMrush, Moz)

Soft Skills

• Critical Thinking
• Teamwork

Certifications

• SEO Certification from HubSpot
• Digital Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Knowledge in conducting A/B tests to evaluate the effectiveness of SEO strategies.
• Understanding of user experience (UX): Ability to analyze how UX affects SEO and page engagement.

Benefits

• Comprehensive health, dental, and vision plans
• Retirement savings plan with company matching
• Remote work options available
• Annual bonuses based on performance

Company Culture

• Growth Mindset: We encourage learning and growth, providing opportunities for our staff to enhance their skills.
• Diversity: Our team is made up of diverse individuals, and we celebrate this diversity in all aspects.
• Community Engagement: We believe in giving back to our community through various initiatives.