Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our team in Port Elizabeth. The ideal candidate will have experience in crafting digital marketing strategies, running campaigns, and leveraging various online channels to enhance brand visibility and drive traffic. You will be responsible for developing and managing social media, content creation, SEO, and email marketing initiatives.

Responsibilities

• Implement and manage online marketing campaigns across multiple channels.
• Conduct keyword research and optimize website content for better SEO.
• Create and manage content calendars for social media channels.
• Analyze online user behavior to enhance marketing strategies.
• Provide recommendations based on performance metrics.
• Collaborate with influencers and partners for promotional activities.
• Attend industry events to network and promote brand visibility.
• Develop and maintain strong relationships with clients.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Master's degree is a plus

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• Social Media Marketing
• Content Creation

Soft Skills

• Teamwork
• Communication

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of HTML/CSS: Basic understanding of web development for better collaboration with developers.
• Experience with video marketing: Skills in creating and editing video content for social media.

Benefits

• Salary range based on experience
• Health insurance
• Remote work options available
• Performance bonuses

Company Culture

• Work-Life Balance: We support a healthy work-life balance for all team members.
• Team Collaboration: Fostering collaboration across teams to achieve common goals.
• Employee Recognition: We celebrate our team's achievements and contributions.