SEO Specialist

Job Description

We are on the lookout for a talented SEO Specialist to join our Johannesburg team. In this role, you will be pivotal in driving organic search growth through innovative SEO strategies, keyword research, and optimization techniques. You will analyze website performance, monitor trends, and provide actionable insights to improve client rankings. A deep understanding of Google Analytics, SEMrush, and other SEO tools is essential.

Responsibilities

• Conduct thorough keyword research to guide content strategy.
• Optimize website content, meta tags, and images based on best SEO practices.
• Monitor and report on SEO performance metrics and provide actionable recommendations.
• Collaborate with the content team to develop SEO-friendly content.
• Implement link-building strategies to increase website authority.
• Stay up to date with SEO trends, algorithm updates, and emerging tools.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field

Experience

• 3+ years in a similar role with proven results

Technical Skills

• On-Page SEO Techniques
• Link-Building Strategies

Soft Skills

• Problem Solving
• Project Management

Certifications

• Advanced SEO Certification
• HubSpot Marketing Software Certification

Languages

• English: Fluent

Advantageous

• Experience in PPC Marketing: Knowledge of pay-per-click marketing strategies to complement SEO efforts.
• Familiarity with HTML/CSS: Basic understanding of HTML and CSS to improve on-page SEO.

Benefits

• Medical aid contribution
• Paid time off and sick leave
• Flexible working hours
• Remote work options

Company Culture

• Innovation: We prioritize fresh and creative solutions to challenges.
• Collaboration: Our team works together in an open and inclusive environment.
• Diversity and Inclusion: We are committed to creating a workforce reflective of diversity in our community.