Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist, where you will create and manage campaigns across digital platforms. Your focus will include SEO, Google Ads, and social media engagement to boost brand awareness and conversions. We're looking for someone who is data-driven and can turn insights into actionable marketing strategies.

Responsibilities

• Plan and coordinate digital marketing initiatives to enhance customer engagement.
• Utilize analytics tools to assess marketing performance and ROI.
• Generate creative content ideas to boost brand awareness.
• Foster partnerships with influencers and other brand advocates.
• Participate in marketing strategy meetings and contribute ideas for improvement.
• Manage budgets for digital marketing campaigns and optimize for cost-efficiency.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Analytical Skills
• Adaptability

Languages

• English: Fluent

Advantageous

• Knowledge of social media algorithms: Understand how algorithms work to maximize social media engagement.
• Familiarity with A/B testing: Experience with A/B testing methods to optimize marketing campaigns.