SEO Specialist

Job Description

We are seeking a skilled SEO Specialist to join our dynamic team in Cape Town. The ideal candidate will have a solid understanding of SEO principles and a proven track record of improving website rankings. This role involves developing and executing SEO strategies to enhance organic traffic and visibility.

Responsibilities

• Formulate and implement comprehensive SEO strategies tailored to client needs.
• Utilize tools like Ahrefs and Google Search Console for effective performance monitoring.
• Analyze data trends to inform content creation and user experience improvements.
• Enhance site architecture and internal linking for better crawling.
• Coordinate with social media teams for holistic online marketing strategies.
• Evaluate and report on competitor SEO activities regularly.
• Manage and improve technical elements of the websites.
• Assist clients in understanding SEO-focused metrics.
• Contribute to the development of marketing materials.

Requirements

Education

• Bachelor's degree in a relevant field
• Additional digital marketing certifications are advantageous

Experience

• 4+ years of hands-on experience in SEO

Technical Skills

• Keyword Research
• Technical SEO

Soft Skills

• Creative Thinking
• Team Player

Certifications

• HubSpot SEO Certification
• SEMrush SEO Certification

Languages

• English: Fluent

Advantageous

• Knowledge of website design: Experience with UI/UX principles to enhance user experience.
• Experience with local SEO strategies: Familiarity with optimizing for local search results.

Benefits

• Comprehensive health benefits
• 401(k) plan with employer match
• Generous leave policies
• Employee wellness program

Company Culture

• Diversity and Inclusion: A diverse team fosters innovative ideas.
• Employee Empowerment: We support employees in taking initiative and making decisions.
• Work-Life Balance: We strive to provide a healthy work-life balance.