SEO Specialist

Job Description

We are seeking a skilled SEO Specialist to join our dynamic team in Cape Town. The ideal candidate will have a solid understanding of SEO principles and a proven track record of improving website rankings. This role involves developing and executing SEO strategies to enhance organic traffic and visibility.

Responsibilities

• Create, manage, and optimize SEO-focused content strategies based on performance data.
• Analyze website traffic and user engagement metrics to develop actionable insights.
• Implement technical SEO and troubleshooting issues hindering performance.
• Evaluate competitors' SEO strategies to identify gaps and improvements.
• Conduct website audits and SEO assessments to improve overall effectiveness.
• Enhance local SEO efforts to drive regional traffic and visibility.
• Work with web development teams to implement SEO recommendations.
• Participate in brainstorming sessions for digital marketing strategies.
• Provide SEO training and workshops for team members.

Requirements

Education

• Bachelor's degree in a relevant field
• Additional digital marketing certifications are advantageous

Experience

• 4+ years of hands-on experience in SEO

Technical Skills

• Keyword Research
• Technical SEO

Soft Skills

• Creative Thinking
• Team Player

Certifications

• HubSpot SEO Certification
• SEMrush SEO Certification

Languages

• English: Fluent

Advantageous

• Familiarity with PPC advertising: Understanding of PPC strategies and their integration with SEO.
• Experience in social media marketing: Ability to leverage social platforms for SEO benefits.

Benefits

• Competitive salary and bonus structure
• Health, dental, and vision insurance
• Remote working options
• Flexible working hours

Company Culture

• Innovation: We encourage creativity and technology-driven solutions.
• Collaboration: Teamwork is at the heart of our success.
• Continuous Improvement: We value professional development and skills enhancement.