Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our innovative team in Johannesburg. The ideal candidate will have a solid understanding of digital marketing tactics, including social media, SEO, and email marketing. You will play a key role in enhancing our online presence and expanding our reach.

Responsibilities

• Design and execute innovative marketing strategies.
• Analyze and report on the performance of digital marketing efforts.
• Collaborate with internal teams for effective campaign execution.
• Manage budgets for digital marketing initiatives.
• Conduct A/B testing to optimize marketing performance.
• Enhance brand awareness through targeted campaigns.
• Engage with customers on social media to boost brand loyalty.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or equivalent

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO/SEM
• Email Marketing
• Google Ads

Soft Skills

• Analytical Thinking
• Adaptability

Certifications

• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of web design principles: Understanding how design impacts user experience and engagement.
• Familiarity with email automation tools: Experience using tools like Mailchimp for email marketing.

Benefits

• Comprehensive health coverage
• Employee assistance programs
• Remote working options
• Continuous learning and training programs

Company Culture

• Continuous Learning: We support and promote continual learning and professional growth.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.