Digital Marketing Specialist

Job Description

Join our dynamic team as a Digital Marketing Specialist where you'll play a key role in our innovative marketing projects. You'll work closely with clients to create tailored marketing strategies that engage audiences through channels such as social media, email, and paid advertising. If you're driven by results and looking to develop your career in a fast-paced environment, apply today!

Responsibilities

• Create and monitor digital marketing strategies aligned with client objectives.
• Execute and optimize social media marketing initiatives.
• Perform keyword research and implement on-page SEO strategies.
• Prepare reports on marketing campaign performance and provide actionable insights.
• Support the marketing team with content marketing strategies.
• Engage with customers and stakeholders through various digital communication channels.
• Implement A/B testing for email campaigns and landing pages to enhance conversion rates.
• Collaborate with external vendors for advertising and promotional initiatives.

Requirements

Education

• Bachelor's degree in Communications or relevant field

Experience

• 4+ years of experience in digital advertising and marketing

Technical Skills

• Content Management Systems
• PPC Advertising

Soft Skills

• Teamwork
• Time Management

Advantageous

• Certification in Google Ads: A certification demonstrating expertise in PPC advertising.
• Proven track record in lead generation: Experience in developing campaigns that effectively generate leads.