Digital Marketing Specialist

Job Description

We are looking for an experienced Digital Marketing Specialist who thrives in a fast-paced environment. You will manage SEO, PPC, email marketing, and social media strategies aimed at maximizing our online presence.

Responsibilities

• Formulate and execute online advertising campaigns aimed at growth.
• Optimize website content for search engines to boost visibility.
• Conduct keyword research to inform PPC and content strategies.
• Monitor brand performance across various digital platforms.
• Develop email marketing campaigns to engage existing customers.
• Coordinate with external agencies for specialized marketing campaigns.
• Utilize analytics tools to gauge effectiveness of marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Postgraduate qualifications in Digital Marketing are a plus

Experience

• 3-5 years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics
• PPC Advertising
• Social Media Marketing
• Content Creation

Soft Skills

• Communication
• Analytical Thinking
• Creativity
• Team Player

Certifications

• Google Ads Certification
• Digital Marketing Certification (e.g. HubSpot)

Languages

• English: Fluent
• Afrikaans: Intermediate

Advantageous

• Experience with marketing automation tools: Knowledge of platforms like HubSpot or Marketo to streamline marketing efforts.
• Familiarity with graphic design tools: Experience using Adobe Creative Suite or similar software for creating marketing materials.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Professional development opportunities

Company Culture

• Innovation: We thrive on creativity and new ideas. Everyone's input is valued.
• Team Collaboration: Our culture emphasizes teamwork and collective success.
• Work-Life Balance: We support a healthy balance between work and personal life.