Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist in Durban, where you will be responsible for developing and executing innovative digital marketing strategies. Your expertise will help enhance brand awareness, drive web traffic, and increase conversion rates through effective online campaigns.

Responsibilities

• Create compelling content for various digital marketing channels including blogs, web pages, and social media.
• Execute and optimize PPC campaigns to ensure maximum ROI.
• Engage with audiences on social media platforms, responding to comments and inquiries.
• Collaborate with designers and developers to improve user experience on the website.
• Prepare and present monthly reports on campaign performance to stakeholders.
• Assist in organizing promotional events and campaigns to enhance brand visibility.
• Support the sales team with digital marketing materials and lead generation efforts.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Relevant digital marketing certifications preferred

Experience

• 5 years of experience in a similar role

Technical Skills

• Digital Analytics
• PPC Campaigns

Soft Skills

• Project Management
• Team Leadership

Certifications

• Certified Digital Marketing Professional (CDMP)
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in e-commerce marketing: Background in digital marketing strategies for online retail platforms.
• Knowledge of CRM software: Familiarity with Customer Relationship Management software for effective customer interaction.

Benefits

• Comprehensive health benefits including dental and vision
• Bonus structure based on performance
• Generous leave policies
• Opportunities for career growth and advancement

Company Culture

• Work-Life Balance: We value our employees' well-being and promote a healthy work-life balance.
• Diversity and Inclusion: Our team is made up of diverse talents and perspectives, fostering an inclusive workplace.