SEO Specialist

Job Description

As an SEO Specialist in our Johannesburg office, you will take charge of driving organic traffic through meticulous SEO planning, execution, and analysis. You will collaborate with other teams to ensure that our marketing strategies align with SEO best practices. This role is perfect for someone passionate about digital marketing and eager to take their career to the next level.

Responsibilities

• Utilize SEO tools to track and analyze website rankings.
• Enhance user experience with effective site structure and navigation.
• Create engaging and valuable content optimized for search engines.
• Participate in brainstorming sessions to generate new content ideas.
• Work with social media teams to promote SEO content.
• Test and implement SEO best practices on various online platforms.
• Identify technical SEO issues and coordinate solutions.
• Develop relationships with industry influencers for link building.

Requirements

Education

• Bachelor's degree in a related field is preferred

Experience

• 3-5 years of experience in SEO and digital marketing roles

Technical Skills

• HTML, CSS, and JavaScript
• Link Building Strategies

Soft Skills

• Communication
• Problem-solving

Certifications

• HubSpot SEO Certification
• Moz SEO Essentials Certificate

Languages

• English: Fluent

Advantageous

• Experience using A/B testing tools.: Knowledge of tools to optimize web content based on user performance.
• Familiarity with local SEO practices.: Knowledge in optimizing for local search results.

Benefits

• Comprehensive health and wellness benefits.
• Annual leave and paid time off.
• Employee training programs.
• Support for continued education and certifications.

Company Culture

• Inclusivity: We celebrate diverse backgrounds and promote inclusivity throughout our organization.
• Work-Life Balance: We understand the importance of balancing work and personal life, offering flexible working arrangements.
• Employee Recognition: We recognize and reward the hard work and achievements of our employees.