SEO Specialist

Job Description

We are seeking a skilled SEO Specialist to join our dynamic marketing team in Durban. The successful candidate will be responsible for developing and implementing effective SEO strategies to improve organic search visibility and drive traffic to our website. You should be prepared to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.

Responsibilities

• Develop comprehensive SEO strategies that align with marketing goals.
• Analyze website performance and user engagement metrics.
• Facilitate training sessions on SEO best practices for team members.
• Create reports detailing website SEO performance and improvement areas.
• Ensure the implementation of SEO techniques across all digital marketing campaigns.
• Manage and optimize Google Ads and PPC campaigns as necessary.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Certifications from Google or reputable SEO course

Experience

• 3-5 years experience in SEO or digital marketing roles

Technical Skills

• Keyword Research Tools
• Link Building Strategies

Soft Skills

• Problem Solving
• Team Collaboration

Certifications

• Google Ads Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience in Social Media Marketing: Understanding how social media influences SEO and user engagement.
• Knowledge of Content Marketing Strategies: Experience with integrating content marketing into SEO strategies.

Benefits

• Health and wellness benefits
• Retirement savings plan with employer match
• Remote working options available
• Team-building events and social activities

Company Culture

• Innovation: We encourage creativity and innovative thinking in all our employees.
• Supportive Atmosphere: Our management promotes a supportive work environment aimed at fostering employee satisfaction.
• Community Engagement: We are committed to giving back to the communities we operate in through various initiatives.