Search Marketing Strategist

Job Description

As a Search Marketing Strategist at Innovate Digital, you will be at the forefront of crafting powerful online marketing strategies tailored specifically for our diverse clientele. Your role will focus on analysing data, optimizing campaigns, and driving traffic that contributes to the revenue growth of our clients.

Responsibilities

• Craft strategic marketing plans that achieve client goals and drive growth.
• Maintain detailed documentation of campaign metrics and performance.
• Foster strong relationships with clients through regular communication.
• Utilize analytics tools to gather insights and improve campaign strategies.
• Assist in brainstorming sessions to develop innovative marketing initiatives.
• Manage client budgets efficiently, ensuring maximum ROI.
• Train and mentor junior team members on search marketing strategies.
• Attend industry events to represent the company and network with potential clients.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• At least 3-5 years of experience in digital marketing, with a strong focus on search marketing.

Technical Skills

• Programmatic Advertising
• A/B Testing

Soft Skills

• Critical Thinking
• Negotiation

Certifications

• HubSpot Inbound Marketing Certification
• Google Analytics Certified

Languages

• English: Fluent

Advantageous

• Familiarity with email marketing strategies: Understanding of email marketing tactics to improve client outreach.
• Knowledge of local marketing strategies: Experience with geotargeting and localization for enhanced campaign effectiveness.

Benefits

• Comprehensive medical and dental cover
• Annual leave and public holidays
• Personal development budgets for courses and workshops
• Team events and outings

Company Culture

• Continuous Learning: We invest in our employees’ growth through ongoing training and mentorship.
• Work-Life Balance: We respect our team's personal lives and encourage a healthy work-life balance.
• Community Engagement: We actively participate in community service and encourage team involvement.