SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our vibrant team in Cape Town. The ideal candidate will have a proven track record of improving search engine rankings and enhancing online visibility through effective SEO strategies. Your expertise will help drive organic growth and improve our clients' digital presence.

Responsibilities

• Create and manage SEO campaigns to boost organic search performance.
• Analyze competitors' strategies and identify opportunities for outreach.
• Utilize A/B testing to optimize website copy and landing pages.
• Build relationships with bloggers and influencers for link building efforts.
• Present findings and recommendations to clients and internal teams.
• Document processes, strategies, and results for future reference.
• Engage in continuous learning to refine skills and strategies.

Requirements

Education

• Bachelor's degree in Marketing, Computer Science, or a related field
• Certifications in SEO or Digital Marketing are a plus

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO Tools (Google Analytics, SEMrush)
• HTML/CSS
• Link Building Strategies

Soft Skills

• Analytical Skills
• Communication

Certifications

• Google Analytics Certified
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC Advertising: Knowledge of Google Ads and other PPC platforms to complement SEO strategies.
• Familiarity with Social Media Marketing: Understanding of how social media can impact search rankings and traffic.

Benefits

• Comprehensive health and dental coverage
• Retirement savings plan
• Paid time off and holidays
• Culture of continuous learning with training opportunities

Company Culture

• Professional Growth: We invest in our employees' growth and provide resources for personal development.
• Work-Life Balance: We promote a healthy work-life balance through flexible working arrangements.