Market Research Analyst

Job Description

Join our team as a Market Research Analyst where you will explore market dynamics and deliver insights that drive business decisions. You will work closely with multiple departments to ensure alignment with market trends.

Responsibilities

• Perform qualitative and quantitative research to assess market conditions.
• Prepare and conduct surveys to gather relevant market data.
• Identify new market opportunities and enhance existing product strategies.
• Track and forecast marketing and sales trends.
• Utilize SPSS or similar tools for data analysis.

Requirements

Education

• Bachelor's degree in Marketing, Business or related field
• Master's degree is an advantage

Experience

• 2+ years of experience in market research or data analysis

Technical Skills

• Data Analysis
• SPSS

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Market Research Certification

Languages

• English: Fluent

Advantageous

• Familiarity with online survey tools: Experience with tools like SurveyMonkey or Google Forms for data collection.
• Knowledge of marketing strategies: Understanding of integrated marketing strategies to guide research focus.

Benefits

• Health and dental insurance options.
• Annual performance bonuses.
• Flexible working hours.
• Inclusive company culture.

Company Culture

• Collaboration: We believe in teamwork and value everyone's contributions.
• Diversity and Inclusion: We are committed to a diverse workplace and welcome applicants from all backgrounds.
• Continuous Learning: We promote ongoing training and career development for all employees.