Digital Marketing Specialist

Job Description

We are looking for a passionate Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will have a knack for creativity and strategy, eager to develop innovative marketing campaigns that captivate audiences. You will be responsible for managing online presence across various platforms, utilizing SEO and analytics to drive engagement.

Responsibilities

• Manage content marketing efforts across various platforms.
• Develop engagement strategies for social media channels.
• Analyse campaign performance and generate regular reports.
• Stay updated with industry trends to enhance marketing efforts.
• Coordinate with external vendors for digital marketing services.
• Conduct workshops to educate team members on digital marketing tools and tactics.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree is advantageous

Experience

• 3+ years in a digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Teamwork
• Adaptability

Certifications

• Facebook Blueprint Certification
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Familiarity with video marketing strategies: Experience in utilizing video content for marketing purposes.
• Background in project management: Understanding of project management principles to oversee marketing projects.

Benefits

• Comprehensive health insurance coverage
• Professional growth opportunities through training
• Work-life balance with remote work options available
• Regular team-building activities

Company Culture

• Innovation-driven: Our focus is on innovation, encouraging team members to think outside the box and propose new solutions.
• Continuous Improvement: We emphasize personal and professional growth, providing resources for ongoing learning.