Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist who will be integral to our marketing efforts in Durban. This role entails managing our digital footprint through effective SEO strategies, engaging PPC campaigns, and innovative social media outreach. If you're data-driven and enthusiastic about digital marketing, we want to hear from you!

Responsibilities

• Execute and monitor end-to-end digital marketing campaigns.
• Improve website SEO to boost organic rankings.
• Oversee PPC campaign management and optimization.
• Produce engaging social media content and manage profiles.
• Conduct performance analysis for continuous improvement.
• Support the marketing manager with strategic initiatives.
• Engage with customers via digital platforms to enhance relationships.

Requirements

Education

• Bachelor's degree in Digital Marketing or similar field

Experience

• 3+ years in a digital marketing role, including social media and content marketing

Technical Skills

• Content Creation
• Social Media Management

Soft Skills

• Strategic Planning
• Teamwork

Languages

• English: Fluent

Advantageous

• Familiarity with HTML/CSS: Basic knowledge of HTML and CSS for content formatting.
• Knowledge of online marketing trends: Up-to-date with the latest trends in digital marketing.

Benefits

• Attractive salary package
• Comprehensive health benefits
• Work-life balance initiatives
• Ongoing training and upskilling

Company Culture

• Professional Growth: Support for continuous learning and development in skills and career.
• Community Focus: Engagement in community and social responsibility initiatives.
• Work-Life Balance: Commitment to providing a supportive balance between work and personal life.