Digital Marketing Specialist

Job Description

Join our team as a Digital Marketing Specialist, where you will be responsible for planning and executing marketing campaigns across digital channels, optimising website performance, and creating compelling content that drives traffic and engagement.

Responsibilities

• Lead the development and execution of digital marketing campaigns.
• Monitor social media interactions and respond to customer queries.
• Conduct competitive analysis to inform marketing strategies.
• Create email newsletters and promotional content.
• Optimise digital ad campaigns and measure ROI.
• Ensure all content reflects the brand voice and style.
• Work with analytics tools to track digital marketing effectiveness.
• Develop brochures, flyers, and other promotional materials.
• Engage in cross-channel marketing efforts to build brand awareness.

Requirements

Education

• Bachelor's degree in Business or a related field

Experience

• 3-5 years of experience in the digital marketing sector

Technical Skills

• SEO Tools
• Email Marketing Software

Soft Skills

• Creativity
• Problem Solving

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with marketing automation tools: Experience using platforms like HubSpot or Marketo.
• Proficiency in graphic design software: Knowledge of tools like Adobe Creative Suite.

Benefits

• Health, dental, and disability insurance
• Flexible working hours
• Professional development opportunities
• Team-building events and outings

Company Culture

• Innovative Team Environment: We foster a culture of creativity and innovation.
• Continuous Improvement: Commitment to personal and professional growth for all employees.
• Inclusive Atmosphere: We celebrate diversity and promote an inclusive workplace.