Digital Marketing Specialist

Job Description

Join us as a Digital Marketing Specialist in Johannesburg! This role requires an innovative thinker who can execute data-driven marketing campaigns and drive brand visibility across multiple platforms. Ideal candidates will have prior experience in digital marketing and a passion for staying ahead of industry trends.

Responsibilities

• Engage with customers across digital platforms to foster brand loyalty.
• Develop email marketing campaigns and newsletters to increase engagement.
• Produce clear and compelling copy for digital assets and promotional materials.
• Assist in planning and executing promotional events and campaigns.
• Monitor competitive landscape and adjust strategies accordingly.
• Provide insights to improve website UX/UI based on user feedback.

Requirements

Education

• Bachelor's degree in Marketing, Business or Communication

Experience

• Minimum 3 years of digital marketing experience

Technical Skills

• Content Management Systems (CMS)
• Email Marketing Tools

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of PPC strategies: Experience in developing and executing pay-per-click advertising campaigns.
• Graphic design skills: Basic knowledge of graphic design to create marketing materials.

Benefits

• Generous leave policy
• Employee wellness programs
• Retirement savings plan
• Opportunity for career advancement

Company Culture

• Continuous Improvement: We are committed to continuous improvement and personal development for all employees.
• Community Engagement: We actively engage in community outreach programs and charitable initiatives.
• Work-Life Balance: We support a healthy work-life balance and offer flexible scheduling.