Digital Marketing Specialist

Job Description

We are seeking an innovative Digital Marketing Specialist to join our team in Cape Town. The successful candidate will implement effective marketing strategies and campaigns to enhance our clients' online presence. You will be responsible for managing social media accounts, optimizing digital content, and analysing performance metrics to drive growth.

Responsibilities

• Execute and optimize PPC campaigns across Google Ads and social media platforms.
• Create engaging content for blogs, newsletters, and social platforms.
• Analyze website traffic and user engagement metrics to guide improvements.
• Coordinate with external agencies for advanced SEO and advertising support.
• Develop monthly reports summarizing campaign performance and insights.
• Stay updated with the latest trends and technologies in digital marketing.

Requirements

Education

• Master's degree in Marketing or a related field is a plus

Experience

• 5+ years of experience in digital marketing

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Creativity
• Teamwork

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Skills in video content creation: Experience in producing and editing video content for marketing purposes.
• Knowledge of local market trends: Insight into South African digital marketing trends and consumer behaviour.

Benefits

• Comprehensive health benefits
• Quarterly team-building activities
• Access to online learning resources
• Opportunity to attend industry conferences

Company Culture

• Diversity and Inclusion: We believe in building a diverse and inclusive team that reflects our community.
• Work-Life Balance: We strive to create a healthy work-life balance for all employees.
• Customer-Centric Approach: We prioritize customer satisfaction in every aspect of our service.