Digital Marketing Specialist

Job Description

We are seeking a creative and analytical Digital Marketing Specialist to join our vibrant team in Johannesburg. The successful candidate will spearhead digital marketing campaigns, analyze performance metrics, and collaborate with various departments to boost brand visibility. If you have a passion for digital strategies and a knack for engaging content, this role is perfect for you.

Responsibilities

• Plan and execute multi-channel digital marketing strategies to strengthen brand positioning.
• Measure and report on campaign performance, analyzing ROI and KPIs.
• Create engaging content across social media platforms that resonates with target audiences.
• Develop strategies for improving customer engagement through digital touchpoints.
• Collaborate with other teams to align marketing efforts with overall company objectives.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree preferred

Experience

• 3+ years of experience in digital marketing roles

Technical Skills

• SEO
• Google Analytics
• Email Marketing Software

Soft Skills

• Creativity
• Analytical Skills
• Communication

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with social media advertising: Proficiency in running paid campaigns across various social media platforms.
• Familiarity with graphic design tools: Knowledge of tools like Adobe Creative Suite or Canva for creating marketing materials.

Benefits

• Competitive salary package
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional development

Company Culture

• Innovative Environment: We foster a creative and dynamic work atmosphere that values innovative thinking and collaboration.
• Employee Development: We are committed to investing in our employees’ personal and professional growth through ongoing training and workshops.
• Inclusive Culture: Our workplace embraces diversity and inclusion, welcoming individuals from all backgrounds.