Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our team in Johannesburg. This role will involve developing and implementing SEO strategies, managing social media platforms, creating engaging content, and analyzing campaign performance to drive customer acquisition.

Responsibilities

• Develop strategic marketing plans that include budget management and forecasting.
• Analyze and report on social media engagement metrics.
• Create compelling ad copies for various digital platforms.
• Assist in organizing promotional events and outreach programs.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a plus

Experience

• 2-4 years of experience in digital marketing

Technical Skills

• SEO
• Content Marketing
• Data Analysis

Soft Skills

• Problem-solving
• Teamwork

Certifications

• Facebook Blueprint Certification
• SEO Certification from a recognized body

Languages

• English: Fluent

Advantageous

• Knowledge of UX/UI principles: Understanding of user experience design to enhance marketing campaigns.
• Experience with CRM software: Familiarity with customer relationship management tools.

Benefits

• Comprehensive health insurance plan
• Annual bonuses based on performance
• Remote working opportunities
• Professional development budget

Company Culture

• Continuous Learning: We support ongoing professional development and training.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all employees.