Content Marketing Strategist

Job Description

We are seeking a creative Content Marketing Strategist to lead our content initiatives in Durban. The successful candidate will develop comprehensive content strategies designed to engage our target audience, enhance brand visibility, and drive conversions. If you're passionate about storytelling and have a knack for developing compelling campaigns, we want to hear from you!

Responsibilities

• Design and execute editorial plans that promote brand storytelling.
• Train and guide junior content creators to improve quality and efficiency.
• Analyze competitive content to identify gaps and opportunities.
• Coordinate content production and manage deadlines effectively.
• Conduct audience research to tailor content specifically to user needs.
• Prepare regular performance reports to present to stakeholders.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Additional certifications in Digital Marketing are a plus

Experience

• 4+ years of hands-on experience in content marketing

Technical Skills

• Email Marketing Tools
• Data Analysis

Soft Skills

• Adaptability
• Leadership

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with graphic design tools: Experience using software like Photoshop or Canva for content creation.
• Proficiency in analytics tools: Advanced ability to analyze website and social media metrics.

Benefits

• Attractive salary package with bonuses
• Medical aid and pension plan
• Work-life balance initiatives
• Ongoing training and workshops
• Cultural and social events

Company Culture

• Learning and Growth: Our team is dedicated to professional growth. We provide opportunities for ongoing training and skill development.
• Work-Life Balance: We understand the importance of maintaining a healthy work-life balance and support flexible working arrangements.
• Fun and Engagement: We foster a fun and engaging workplace where team members enjoy their work and celebrate successes.