Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our team in Cape Town. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, PPC, and social media management. You will collaborate with various teams to create compelling marketing campaigns that resonate with our audience.

Responsibilities

• Implement and optimize SEO strategies across all digital channels.
• Manage paid advertising campaigns on Google Ads and social platforms.
• Track and analyze key performance indicators (KPIs) to measure success.
• Coordinate with the content team to create engaging marketing materials.
• Conduct market research to inform strategies and identify target audiences.
• Utilize analytics tools to assess campaign performance and ROI.
• Collaborate with cross-functional teams for multi-channel marketing efforts.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Specialized digital marketing certifications are advantageous

Experience

• 3+ years of experience in social media marketing or digital advertising

Technical Skills

• Content Marketing
• Email Marketing

Soft Skills

• Communication
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with UX/UI principles: Understanding of user experience and interface design to enhance campaign effectiveness.
• Data analysis skills: Ability to analyze data and performance metrics to optimize campaigns.

Benefits

• Comprehensive medical aid coverage
• Annual performance bonuses
• Access to training and development programs
• Flexible work schedule

Company Culture

• Inclusivity: We celebrate diversity and promote an inclusive environment where every voice matters.
• Work-Life Balance: We understand the importance of work-life balance and offer flexibility in our work arrangements.
• Community Engagement: We are committed to giving back to the community and encourage staff participation in outreach programs.