Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our innovative team in Durban. The ideal candidate will possess a deep understanding of online marketing strategies and be skilled in executing campaigns across various digital platforms to enhance our brand visibility.

Responsibilities

• Lead digital marketing initiatives to promote products and services.
• Implement SEO best practices to enhance website rankings.
• Track and report on key performance indicators of campaigns.
• Collaborate with cross-functional teams on promotional activities.
• Facilitate webinars and online events to engage with customers.
• Provide insights to inform the development of marketing budgets.
• Develop and manage marketing automation processes.
• Create engaging content for all digital platforms.

Requirements

Education

• Bachelor's degree in Marketing, Communications or similar
• Master's degree is an advantage

Experience

• 3+ years of digital marketing experience, preferably in a corporate environment

Technical Skills

• PPC Advertising
• Social Media Marketing

Soft Skills

• Analytical Skills
• Teamwork

Certifications

• Facebook Blueprint Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite): Ability to create engaging visual content for campaigns.
• Understanding of mobile marketing strategies: Experience in optimizing marketing approaches for mobile users.

Benefits

• Comprehensive health cover and wellness programs
• Generous annual leave policy
• Support for further education and training
• Team-building events and social activities

Company Culture

• Continuous Learning: We support continuous learning and professional growth among our employees.
• Employee Wellbeing: We prioritize the wellbeing of our employees through various wellness initiatives.
• Work-Life Balance: We believe in maintaining a healthy work-life balance for all our team members.