SEO Specialist

Job Description

We are searching for a driven SEO Specialist to join our passionate team in Durban. The successful candidate will play a key role in improving search engine rankings and driving organic traffic for our diverse portfolio of clients. The ideal applicant will possess a solid understanding of SEO best practices, analytics, and keyword research tools.

Responsibilities

• Create actionable SEO strategies that align with client goals.
• Utilize analytics tools to analyze traffic data and user behavior.
• Assist in optimizing PPC campaigns for better visibility.
• Design and implement effective content marketing strategies.
• Keep track of SEO performance metrics and adjust tactics accordingly.
• Engage with the content team to ensure SEO best practices are integrated.
• Provide insights and recommendations for website usability improvements.
• Conduct training sessions for junior team members on SEO tools.
• Analyze backlink profiles and propose enhancement strategies.
• Generate SEO reports and present findings to stakeholders.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• A Master's degree in Marketing is preferred

Experience

• 3-5 years of experience in SEO or digital marketing

Technical Skills

• Keyword Research Tools
• Link Building
• SEO Auditing

Soft Skills

• Critical Thinking
• Adaptability

Certifications

• Moz SEO Certification
• Yoast SEO Certification

Languages

• English: Fluent

Advantageous

• Experience with Google Ads: Hands-on experience in managing paid search campaigns.
• Basic HTML/CSS skills: Understanding of HTML and CSS for optimization tasks.

Benefits

• Comprehensive health insurance
• Salary increment based on performance
• Work-from-home options
• Access to training and workshops

Company Culture

• Open Communication: Fostering an environment where open and honest discussions are encouraged.
• Continuous Improvement: We believe in continuous training and upskilling to keep our team ahead of industry trends.
• Work-life Balance: Prioritizing a healthy work-life balance for all our employees.