Market Research Analyst

Job Description

As a Market Research Analyst based in Durban, you will analyze market trends, customer preferences, and competitive products. This position requires a keen eye for detail and strong analytical skills, as you will be responsible for generating reports that support our marketing and sales strategies.

Responsibilities

• Identify and evaluate new market opportunities.
• Collaborate with cross-functional teams to align research efforts.
• Utilize statistical software to analyze and interpret complex data sets.
• Conduct competitor analysis and benchmarking.
• Present research findings to senior management and suggest actionable insights.
• Continuously improve research methodologies and processes.
• Stay updated on industry trends and emerging technologies.
• Assist in the formulation of marketing campaigns based on research insights.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree in Market Research or Business Analytics is an advantage

Experience

• 5+ years of experience in market research roles

Technical Skills

• Market Research Techniques
• Excel & Data Visualization

Soft Skills

• Interpersonal Skills
• Time Management

Languages

• English: Fluent

Advantageous

• Experience with online survey tools: Familiarity with platforms like SurveyMonkey or Qualtrics for data collection.
• Project Management Skills: Ability to manage multiple research projects and meet deadlines.

Benefits

• Comprehensive health insurance
• Employee development programs
• Work-life balance initiatives
• Opportunity for remote work

Company Culture

• Growth: We believe in investing in our employees' growth and development.
• Work-Life Balance: We promote a healthy work-life balance through flexible policies.
• Community Engagement: We encourage our employees to take part in community service and outreach projects.