SEO Specialist

Job Description

We are actively seeking a talented SEO Specialist to join our vibrant Cape Town team. The ideal candidate will have a passion for digital marketing, exceptional analytical skills, and a proven track record in optimizing websites for search engine results. This role involves staying updated with SEO trends and working closely with cross-functional teams to enhance our clients' online presence.

Responsibilities

• Analyze and report on website analytics and SEO metrics.
• Create SEO guidelines and documentation for internal use.
• Work closely with the design team to enhance user experience and SEO.
• Identify and implement strategies to increase local SEO.
• Ensure all content is optimized for search engines prior to publishing.
• Research and recommend new SEO tools and technologies.
• Manage external vendors, if necessary, for specific SEO projects.
• Develop training materials to educate clients on SEO strategies.
• Regularly audit and update existing content to improve search rankings.
• Coordinate with PPC specialists to align SEO and paid search efforts.

Requirements

Education

• Bachelor's degree in Digital Marketing or a related field
• Master's degree is advantageous

Experience

• 3-5 years of experience in SEO and SEM

Technical Skills

• Keywords Optimization
• Content Marketing

Soft Skills

• Creative Thinking
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Moz SEO Essentials Certificate

Languages

• English: Fluent

Advantageous

• Experience with video SEO: Ability to optimize video content for search engines.
• Knowledge of local SEO: Experience in optimizing for local search to improve visibility.

Benefits

• Attractive salary package
• Comprehensive medical aid
• Work-life balance initiatives
• Access to learning resources and courses

Company Culture

• Transparency: We value transparency and open communication within our teams.
• Innovation-Driven: We prioritize innovative thinking and are always looking for ways to improve our processes.
• Work-Life Balance: We support our employees in maintaining a healthy work-life balance.