Digital Marketing Specialist

Job Description

We are in search of a talented Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate will have a strong understanding of various digital marketing strategies, including SEO, PPC, social media, and email marketing. You will be responsible for driving online traffic and engaging our target audience effectively.

Responsibilities

• Execute campaigns tailored for different audiences to drive engagement.
• Optimize website content for SEO and improve user experience.
• Manage PPC advertising efforts across Google Ads and social media.
• Work with external vendors for additional resources as needed.
• Present findings and recommendations to the marketing team.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree preferred

Experience

• 4+ years of comprehensive experience in digital marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Teamwork
• Time Management

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with Video Marketing: Familiarity with creating engaging video content for social media.
• Knowledge of Content Management Systems (CMS): Experience with WordPress or similar CMS platforms.

Benefits

• Competitive salary package
• Health benefits including medical, dental, and vision
• Paid time off and holidays
• Professional development opportunities

Company Culture

• Continuous Improvement: We believe in ongoing personal and professional development for our team.
• Supportive Environment: Fostering an environment that encourages growth, collaboration, and open feedback.