SEO Specialist

Job Description

We're on the lookout for a talented SEO Specialist to join our vibrant digital marketing team in Durban. In this role, you will play a crucial part in developing and implementing effective SEO strategies to improve website rankings and drive organic traffic. You will collaborate with cross-functional teams to ensure our digital presence is maximized across all platforms. Ideal candidates will have a strong analytical mindset and a keen understanding of SEO tools and methods.

Responsibilities

• Create and execute on-page and off-page SEO strategies.
• Utilize various tools to monitor website performance and ranking.
• Stay updated with changes to search algorithms and leverage these insights.
• Work with designers to ensure a user-friendly experience.
• Develop metrics for tracking the effectiveness of SEO campaigns.
• Assist in training team members on SEO best practices.

Requirements

Education

• Bachelor's degree in Marketing, Business, or IT-related field
• Postgraduate qualification is a plus

Experience

• Minimum 4 years in SEO or related digital marketing roles

Technical Skills

• Competitor Analysis
• Content Management Systems (CMS)

Soft Skills

• Problem-solving
• Collaboration

Certifications

• HubSpot Inbound Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO techniques: Working knowledge on enhancing local search visibility.
• Understanding of mobile optimization principles: Familiarity with how mobile-first indexing affects SEO.

Benefits

• Comprehensive health insurance
• End-of-year bonuses based on performance
• Hybrid work setup available
• Continuous training and professional development opportunities

Company Culture

• Work-Life Balance: We encourage a healthy work-life balance and offer flexibility to our team.
• Innovation: Our culture fosters creativity and encourages team members to propose novel ideas.
• Open Communication: We have a transparent communication policy that fosters trust and collaboration.