Product Marketing Manager

Job Description

We are in search of a Product Marketing Manager to lead our marketing strategies in Pretoria. This role involves understanding market trends, executing marketing campaigns, and collaborating closely with product development teams. The successful candidate will enhance our product visibility and drive sales performance by leveraging market insights and innovative marketing techniques.

Responsibilities

• Define product positioning and messaging that resonates with target audiences.
• Lead cross-functional teams in executing marketing campaigns.
• Utilise analytics tools to track customer engagement and campaign effectiveness.
• Organise and oversee product launch events and webinars.
• Design and manage promotional materials and digital content.
• Cultivate customer insights to inform product development strategies.
• Drive social media marketing efforts to enhance product presence.
• Develop pricing and packaging strategies based on market analysis.

Requirements

Education

• Bachelor's degree in Marketing or Business-related field
• Master's degree is preferred

Experience

• 5+ years of experience in a product marketing role or similar

Technical Skills

• SEO/SEM
• Content Creation

Soft Skills

• Team Leadership
• Negotiation

Certifications

• Certified Marketing Management Professional (CMMP)

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Prior experience in marketing products to businesses.
• Proficiency in social media advertising: Expertise in running campaigns on social media platforms.

Benefits

• Comprehensive medical aid
• Performance bonuses
• Work-from-home options
• Continuous training and certification programs

Company Culture

• Transparency: We maintain transparency in our decision-making and business operations.
• Employee Growth: We invest in our employees' growth through mentorship and training opportunities.
• Work-life Balance: We promote a healthy work-life balance by offering flexible work arrangements.