SEO Specialist

Job Description

We are on the lookout for a passionate SEO Specialist to join our vibrant team in Durban. In this role, you will drive organic traffic and improve search engine visibility through effective SEO strategies. If you are results-driven and have a deep understanding of SEO best practices, we want to hear from you!

Responsibilities

• Research and analyze competitor SEO strategies to identify opportunities.
• Implement and manage Google Ads campaigns to enhance SEO initiatives.
• Assess and improve the usability of client websites performance.
• Work with developers to optimize website architecture for SEO.
• Engage with the wider marketing team to align SEO strategies with branding.
• Document SEO processes and track optimization changes.
• Conduct audits to measure the effectiveness of current SEO strategies.
• Assist with social media strategy and outreach for backlinks.

Requirements

Education

• Bachelor's or Master’s degree in a related field

Experience

• 2+ years of experience in SEO and digital content management

Technical Skills

• On-Page Optimization
• Link Building

Soft Skills

• Excellent Communication
• Time Management

Certifications

• Certified Digital Marketing Professional (CDMP)

Languages

• English: Fluent

Advantageous

• Advanced Excel Skills: Proficient in using Excel for data analysis and reporting.
• Experience with HTML and CSS: Basic knowledge of web coding for better SEO understanding.

Benefits

• Monthly performance bonuses
• Comprehensive health insurance
• Work-life balance initiatives
• Access to training and conferences

Company Culture

• Diversity and Inclusion: We are committed to building a diverse workforce and an inclusive workplace.
• Work-Life Balance: We prioritize the well-being of our employees through flexible working arrangements.
• Positive Work Environment: Our office culture is characterized by positivity and encouragement.