SEO Specialist

Job Description

We're searching for a creative and analytical SEO Specialist to join our dynamic team in Pretoria. The ideal candidate will play a pivotal role in enhancing our online presence and driving organic traffic through innovative SEO strategies. You will work closely with our content and marketing teams to develop and execute effective SEO tactics, ensuring high visibility on search engines.

Responsibilities

• Create and execute innovative SEO strategies.
• Collaborate with the web development team on site enhancements.
• Engage with social media teams to align content strategy.
• Train junior staff on SEO best practices.
• Ensure website optimization for mobile and desktop.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 4+ years of experience in SEO and online marketing

Technical Skills

• Data Analysis
• Content Management Systems

Soft Skills

• Creative Problem Solving
• Team Collaboration

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of user experience (UX) principles: Understanding of how UX impacts SEO and website performance.
• Familiarity with local SEO strategies: Experience optimizing for local search queries and Google My Business.